Client: Levi’s
Event: Levi’s Times Square Store Grand Opening
Talent: Ms. Lauryn Hill, Q-Tip, Julian Casablancas, De La Soul, Raekwon, Princess Nokia, and Chic, plus DJ sets from Questlove and Nick Zinner.
Venue: Times Square Levi’s store
Role: Executive Producer (store event), Creative Director, Account Director, Talent Manager, Staffing.
Description: Levi’s tasked the team in building a star studded Grand Opening event for their flagship store in Times Square.
The GO event was complete with curated quintessential New York talent (new and throwback), the cities finest bites including Katz, Milk Bar and others and artist collaboration for product customization.
To make the event more intimate and special a fully functioning speak easy of sorts was built out in the fitting rooms. The design was developed and inspired by from Levi’s heritage and product lines (vintage, made & crafted, etc.) The speak easy had several themed rooms; a vintage record store, a whimsical tarot room, a timely artistic logo step & repeat room and a denim phone booth.
Client: Nike x KFL x Lego
Event: Nike & KFL FIFA activation
Talent:
Jordan Chiles | Olympic Gold Medalist (Gymnastics)
Ariana Ramsey | 2x Olympian & Bronze Medalist (Rugby)
Claire Hutton | Professional Soccer Player (Bay FC)
Ally Sentnor | Professional Soccer Player (Angel City FC)
Venue: Ovation Hollywood
Role: Executive Producer
Description: Nike & Kids Foot Locker partnered to bring the new Nike Lego shoe to market around the 2026 FIFA World Cup. We worked with the Ovation in Hollywood to secure a centralized activation space for all ages to explore and interact with Lego and Nike. The space was built around the inspiration of the shoe which was “WILD SIDE”, a jungle meets World Cup hype. Complete with an jungle arch, several 10’ lego animals, trading card station and a mini-pitch.
The day was filled with good vibes, fun builds and great energy.
Client: Bay Area Host Committee
Event: NFL Super Bowl Innovation Summit
Key Speakers: Roger Goodell – NFL Commissioner, Neal Mohan - YouTube CEO , Amy Howe - FanDuel CEO , Andrew Bosworth - Meta CTO and various other C-Suite Executives.
Venue(s): Blue Shield Theatre & SFMOMA
Role: Executive Producer
Key Media Links
Event Marketer
ABC7
Client: Liquid I.V.
Event: Stagecoach Music Festival
Role: Executive Producer, Planning Strategist, Agency Consultant
Description: Liquid I.V. took their first leap into the experiential space with an activation at Stagecoach. I came in to support the brand by maximizing the footprint, consulting on creative direction, production and strategy while creating high throughput and engaging experiences for festival attendees.
Overall the event was largely successfully and most importantly all attendees were hydrated.
Client: JBL
Event: JBL Fest 2022 Las Vegas (customer and GA events)
Talent: Doja Cat, The Kid LAROI , Bebe Rexha, DJ Tiger Lily, Gronk, and more
Role: Creative Designer & Producer, Creative Media Strategist
Description: Annual Customer and General Admission event in Las Vegas, NV. Three pillar events for Fest attendees on separate nights complete with full consumer experiential activities and build outs including a Dunk Station where participants could obtain a dunk photo, Aura Photo booth, JBL Live! Arcade complete with old-school arcade games and VR experiences.
Client: Microsoft
Project: Unlocked, Microsoft’s cultural channel sharing stories where Microsoft technologies help enhance the everyday, historical or innovative experiences in life. Championing experiences and providing access for all.
Sites developed
Ancient Olympia: Common Grounds
Role:
Executive Producer (Farming) and development of narrative and content
Content Producer (Olympia)
Client: Spotify
Event: Night at the Asylum Halloween
Talent: Marshmello, Duke Dumont, Cheat Codes
Venue: The Reef (DTLA)
Role: Executive Producer, Creative Director, Audience Strategy and Guests Journey
Description:
Spotify invited guests to a Night at the Asylum for Halloween. The asylum theme was the central thread carried throughout the entire event. From the first guest touch point all the way through the live performances, guests were entertained/scared/or a mix of both for the entire night.
Curated talent and narrative was created for the custom entry maze and individual vignettes.
Client: Imperfect Foods
Role: Executive Producer, Co-Director
Type: Social Brand Campaign
Imperfect Foods connected with Padma Lakshmi, a brand ambassador, to create compelling content showcasing the sustainability process behind the produce included in the Imperfect Boxes. The piece “Behind the Box” take a look at the types of foods included in the box but most important the commitment that IF has to their farmers, consumers and overall food system in efforts to build a more sustainable way to shop and consume.
Client: Toyota
Event(s): Various Lifestyle & Music Festivals including: Lollapalooza, Stagecoach, Life is Beautiful, FYF, Day for Night, and more.
Role: Executive Producer, Creative Director, Account Director, Talent Management.
Years working with the brand: 10+
Description: Toyota has a strong foothold in Music as the automotive leader in the space for 10+ years. Each year a tour of festivals are approved and as are various themes and activations to engage consumers at each event. Toyota Music Den is the brands most popular and well attended activation as part of the larger footprint along with one off events and activations.
