Client: Levi’s

Event: Levi’s Times Square Store Grand Opening

Talent: Ms. Lauryn Hill, Q-Tip, Julian Casablancas, De La Soul, Raekwon, Princess Nokia, and Chic, plus DJ sets from Questlove and Nick Zinner.

Venue: Times Square Levi’s store

Role: Executive Producer (store event), Creative Director, Account Director, Talent Manager, Staffing.

Description: Levi’s tasked the team in building a star studded Grand Opening event for their flagship store in Times Square.

The GO event was complete with curated quintessential New York talent (new and throwback), the cities finest bites including Katz, Milk Bar and others and artist collaboration for product customization.

To make the event more intimate and special a fully functioning speak easy of sorts was built out in the fitting rooms. The design was developed and inspired by from Levi’s heritage and product lines (vintage, made & crafted, etc.) The speak easy had several themed rooms; a vintage record store, a whimsical tarot room, a timely artistic logo step & repeat room and a denim phone booth.