Client: Liquid I.V.
Event: Stagecoach Music Festival
Role: Executive Producer, Planning Strategist, Agency Consultant
Description: Liquid I.V. took their first leap into the experiential space with an activation at Stagecoach. I came in to support the brand by maximizing the footprint, consulting on creative direction, production and strategy while creating high throughput and engaging experiences for festival attendees.
Overall the event was largely successfully and most importantly all attendees were hydrated.